June, 2025
Web Designer, Webflow Developer
Modular sub-site that can adapt to promote events
I helped design and build Campaigns, a modular subsite that showcases SASS BK’s ongoing events — starting with our Pride 2024 activation. We needed a digital home for the big themes, bolder visuals, and evolving calendar of drop-in parties and collabs — one that could keep up with the energy and feel alive every time it changed.
https://www.sassbk.com/campaigns
- Discovery & Research
- Information Archetecture
- Visual Exploration
- Content Structuring
- Style Guide
- Final Screens
- CMS Development
- Site Construction
- SEO & Performance Optimizaiton
- Lessons and Reflections
Blog page with custom header
Sitemap and colors
We had four main goals with this modular page:
1. Launch a Pride cmpaign that felt celebratory, defiant, and unmistakably “SASS”
2. Design a subsite that could expand to support future campaigns without needing a full rebuild
3. Keep it mobile-first and CMS-ready, so the team could swap content on the fly
4. Integrate Webflow animations and type-forward layouts that invite a scroll
Sitemap of the project, with links and available actions
The idea was to build a campaign framework — something flexible and expressive, but grounded in clear hierarchy. I created modular blocks for:
Hero messaging: Oversized type + bold movement
Event details: Clear dates, partners, links, and artwork
Scroll rhythm: Alternating layouts and color breaks that keep it engaging without overwhelming
Type choices stay rooted in the main brand system, but I opened things up for campaign flair — stacked caps, big outlines, and shifting scales to create that “poster in motion” feel.
Bold, responsive, and highlighting local creators
Working in Webflow, I:
- Built fully responsive layouts for desktop and mobile
- Used CMS collections to keep events editable and repeatable
- Added scroll-triggered effects to let key text and visuals pulse into view
- Tuned padding, breakpoints, and visual rhythm to feel cohesive across sections
The backend is clean and scalable — campaigns can be swapped or added without breaking anything, and the layout holds its own no matter how loud the graphics get.
The first live campaign, Keep Pride Alive, launched in June 2024 and set the tone.
We leaned into sharp contrasts, editorial photography, and a scroll experience that invited exploration. It was loud, loving, and unmistakably SASS — and it gave the team a solid framework for everything to come.
